Coming soon to the Shopify App Store

Spend money where it makes money

Luca connects to your Shopify store and shows your net profit after COGS, shipping, payment fees, refunds, and ad spend — in one clear dashboard.

Get early accessFree for your first month
The problem

Revenue is not profit

Most Shopify merchants can see their top-line revenue. Very few know what they actually keep.

Illustrative
Revenue$48,210
Net profit$12,940

Revenue keeps climbing, but profit is a mystery

Sales dashboards show top-line growth. They don’t show what’s left after every cost.

True net profit

Luca subtracts COGS, shipping, fees, refunds and ad spend to show the number you actually keep.

Illustrative
COGSAdsShippingFeesRefundsProfit

Working out real margins means hours in spreadsheets

Costs live in different places, so the full picture takes manual exports and formulas.

Automatic cost breakdown

Luca syncs your orders and costs and shows where every dollar of revenue goes, automatically.

Illustrative
Linen Throw+31%
Ceramic Mug Set+18%
Best-seller Tote−4%

A best-seller can quietly lose money

High volume can hide thin or negative margins once fees and returns are counted.

Product-level margins

Luca ranks every product by net margin so you can see which ones earn and which ones drain.

Illustrative
Ad platform
3.2× ROAS
Luca
$0.41 profit / $1

ROAS looks good, but is the ad spend paying off?

Ad platforms report return on spend, not profit after product and fulfillment costs.

Ad spend in the profit math

Luca counts ad spend alongside every other cost, so you know where each dollar makes money.

Key Features

Everything you need to see your real numbers

True Net Profit

See your real bottom line after every cost — COGS, shipping, payment fees, refunds, and ad spend.

Product-Level Margins

Know exactly which products make money and which ones quietly drain your margin.

Cost Breakdown

Visual breakdown of where your revenue goes — no more guessing which costs are eating your profit.

Shopify-Native

Installs directly into your Shopify admin. Syncs your orders, products, and costs automatically.

Real-Time Updates

Your profit numbers update as orders come in — not days later in a spreadsheet.

Your Data Stays Yours

Read-only Shopify access. We never modify your store, and your data is never shared.

Sample data — for illustration
Luca dashboard showing true net profit breakdown with sample data including gross revenue, COGS, shipping, payment fees, refunds, and ad spend
Sample data — for illustration
Luca product profitability table showing per-product margins with sample data
Built with early adopters

You shape what Luca becomes

Luca is being built alongside the merchants who will use it. Early adopter feedback directly drives what ships next.

Your feedback shapes the product

Every feature request and bug report from early adopters goes directly into the roadmap. You tell us what matters — we build it.

Fast iteration, real updates

We ship new versions quickly and share what changed. Early adopters see improvements week over week, not quarter over quarter.

Direct line to the team

No support tickets disappearing into a queue. As an early adopter, you get a direct channel to the people building Luca.

Join the waitlist

Get early access to Luca

Be the first to install when Luca launches on the Shopify App Store. Early adopters get a one-month free trial.

We'll only email you about your Luca invite. No spam, ever.